This scrunchie is incredibly soft! It also grips your hair well. I do not have long hair to usually wear scrunchies as they slip out easily, but this one stayed in my hair all day at work! I also like the character design, which is why I chose this scrunchie in the first place. The packaging is also the cutest, with a little gift bag of goodies, a cute purple mailing envelope, and the CinnLilly logo sticker to seal the envelope. I’d buy the whole set of scrunchies if I could ❤️ PS: sorry if the image is hard to see, it was hard to get a pic of me wearing the scrunchie without help